Public Relations, Marketing Communications, Strategy
What PR Professionals Need to Know Now About Social Media – Salesforce Marketing Cloud
Social media is changing the way marketers do business and that doesn’t exclude PR and Communications professionals. To learn more, I talked to a true expert in this category, Todd Defren, Chief Executive Officer of SHIFT Communications, the 2012 Digital/Social Agency of the Year.
How to Pitch Yourself as an Expert to the Media
You don’t need to be a PR expert to know that it’s much easier to tout a product than it is to tout yourself. But if you’re just getting your company, business or blog up and running, you likely don’t have the resources to recruit a full-time PR person or agency support. Which leaves the PRing — along with most other things — to you.
9th Street Communications 